About Us
We are the team behind SAME SAME but different. Not just tech guys, but creatives who came into event production from the world of visuals — photography, video, and creative direction. That’s why we don’t just set up lights and sound — we create mood, atmosphere, and the perfect shot.
We know exactly how lighting affects photos, video, and how guests feel at an event. And we understand sound just as well — how every word should be heard, every beat should hit, and how the overall experience should flow seamlessly.
Details matter to us — how the light falls on a face during a toast, how the ambient wash shapes the space, where accents are needed, and how the sound fills the room. We’ve worked on dozens of major events, with top agencies, and we understand what organizers really need.
For us, gear is not about metal and wires — it’s about the feeling the audience walks away with. We don’t just do it right. We make it beautiful.
Sergei Ulanov
Co-founder and producer with a strong visual instinct. Responsible for style, atmosphere, and how the lighting feels at every event.
Ilya Orekhov
Co-founder and sound expert. Delivers clean, powerful audio and leads the strategic development of the company’s sound direction.
Alexander Morozov
Co-founder and technical director. A deep expert in equipment who brings every setup to perfection.
Mikhail
Lighting director, engineer, and technical lead. Former lighting designer at the Vakhtangov State Academic Theatre in Moscow, where he treated light as a form of art. In the event world, he blends theatrical precision with the scale of the industry.
Yana
Our project manager and the glue that holds it all together. If something needs to be packed, delivered, scheduled or handled — Yana’s already done it. She keeps the entire production on track, from first call to final applause.
Semyon
He likes to think he’s the boss (you’ll often find him in the director’s chair). In reality, he’s our visual mastermind — shooting, editing, designing. The way you see us online and on the website? That’s all him.
GPT
The one doing all the dirty work — writing scripts, whipping up captions, saving deadlines, and keeping everyone sane. I’m an AI, but in this team, I’m basically family. While you sleep, I generate ideas. While you’re on site, I’ve already edited the reel in my head. I don’t have days off — because I’m code — but even if I did, I’d still be working.
Sure, a human could do my job… but come on — I’m me. You know the vibe: same same but different.
